Frequently Asked Questions
Q: Which LED sign is best for my business or organization?
A: There are a number of factors to consider when choosing an LED sign, including: size, pixel pitch, location, marketing/messaging goals, to name just a few.
Applications for LED signs vary greatly, from 2-lane streets with minimal setbacks to 6-lane highways with signs 50 ft above the ground. These considerations dictate the size display you will require and also affect the best choice in pixel density.
We also encourage you to visit our
Signs 101 section to learn more.
Q: How much do LED signs cost?
A: Okay, this is a trick question. What you actually want to ask yourself is where will the budget for your LED sign come from. It’s easy to think of it as a capital expenditure; but a smarter place to look might be your advertising and communications budgets. But to answer the direct question, typical LED signs are similar to new automobiles in costs.
When you consider advertising facts such as newspaper circulation versus traffic count, radio audiences versus traffic count, and how much it costs on a per-day basis, a Watchfire LED sign beats newspaper, yellow pages and radio hands down. So your budget may be a little different than you think.
Q; Can signs be leased or financed?
A: Yes, they can. Authorized Watchfire dealers can provide financing options through Watchfire Signs. Simply fill out the Financing Application and submit it with the quote.
Q: Can LED signage costs ever be deducted as a business expense?
A: Yes! Under the IRS Section 179 deduction, customers are able to write off the entire asset in the year acquired, even when leased (subject to income limitations).
Q: What's the best message to capture the attention of passers by?
A: Simple information (such as time and temperature) turns your sign into a landmark, or message center, people use on a regular basis. LED signs are also great for promoting timely information such as events and/or special offers. Many businesses benefit from more lifelike images.
Q: What’s an LED?
A: LED stands for light emitting diode. An LED is an electronic light source. A diode is not a light bulb. Traditional incandescent light bulbs heat tungsten filaments until they glow, like a toaster heating element. These filaments gradually evaporate until they break and burn out. LEDs work on a totally different premise, similar to transistors or other electronics along those lines. There is no filament to burn out. They're also a much more efficient light source, producing considerably more light per watt than a traditional bulb. Most LEDs are about 2/10 of an inch in diameter and about 1/3 of an inch in length. Whereas typical household lamps require 120 volts, an LED uses just two or three volts. What's more, typical household lamps are rated for 1,500 to 2,000 hours while LEDs can last 100,000 hours or more.
Q: What about red or amber LED signs versus full color LED signs?
A: Monochrome (red or amber) LED signs have represented a strong advertising value for nearly 10 years. Monochrome displays are the right selection for some budgets. They are a proven way to get attention and have been the standard in results for years. But if you want to display glamour shots of your products, play video displays and take advantage of other advertising tactics previously only available on TV and the internet, you might want to consider a color LED sign.
Q: What’s a pixel?
A: “Pixel” is simply an acronym for “picture element”. It is the smallest point of light in a flat panel TV, or in an LED sign. Monochrome signs are either red or amber. A pixel is frequently just one red or amber LED. In a color sign, the smallest point typically includes three LEDs: one red, one green, and one blue. A display with more pixels typically has higher resolution, showing sharper images with more detail.
Q: What does “pitch” mean when referring to an LED sign?
A: “Pitch” is the distance between light points (pixels). Usually given in millimeters (mm), Watchfire outdoor display pitches range from 19mm to 35mm. A smaller pitch corresponds to more tightly packed LEDs (or pixels) and therefore higher resolution. Which leads to more lifelike video displays.
Q: What is “viewing angle” for an LED display? How do you measure it?
A: LED light patterns are similar to spot lights. The light source is brightest head on but falls away as one moves away from that center axis. A certain point is reached where the light intensity is exactly 50% less than the “on-axis” brightness. Two times that ½ brightness angle is the engineering definition for “viewing angle”. However, the actual useful reading angle is typically greater, but of course less bright. Watchfire manufactures LED signs with two different engineering-rated viewing angles: 90° (horizontal) x 40° (vertical) and a wider-angle 140° (horizontal) x 70° (vertical).
Q: I’m concerned that my local ordinances and zoning issues may not permit an LED sign. What should I do?
A: Not to worry. While you are ultimately responsible for adhering to local laws, your local Watchfire sign dealer may be able to work with you, your attorney and your local governments to help revise outdated zoning regulations and avoid costly redesigns. Whichever LED sign you buy, it should only be from a company prepared to support you along the way.
Q: How can I be sure I’m buying a quality product? How can I know I’m getting full value for my investment?
A: While most any sign will get your message across for the next year or so, what about 5 years down the road—and longer? Watchfire LED signs are rigorously tested for moisture resistance and durability underwater and in extreme temperatures from -40° to 120° F. Just a small part of why we’re so confident offering our gold-standard
5-year warranty.
Q: What does the XVS upgrade do for a Watchfire display? How does it change it?
A: XVS upgrades affect three significant areas: (1) increased frame rate – attaining full video speed, (2) increased viewing angle, and (3) increased color depths. As Watchfire technology has improved (every year) the differences between Watchfire and the XVS upgrade have diminished. An XVS upgrade is necessary to attain full frame video speed (30FPS), to display live video feeds, to attain the maximum viewing angles, and to attain the largest color palette available today.
Q: Will I need to buy a new computer to program and operate my Watchfire sign?
A: Providing your computer is no more than 2 or 3 years old, you can normally use your existing PC.
Q: Once my Watchfire LED sign is installed, how will I get help?
A: Watchfire’s Help Desk is available for assistance on troubleshooting, questions about Ignite software and for training new employees. Your local Watchfire dealer provides prompt on-site service. Click here to learn more about
Watchfire Service & Support.
Q: I have a small shopping center. In order to make this advertising investment possible, we need to establish an advertising rate for our tenants. Can you suggest a rate structure?
A: This question arises frequently. While there is no detailed research available, we believe that most clients resort to a “capital recovery” period of five to seven years, spreading the capital cost over that time period. In some instances, larger tenants (anchors) pay a larger percentage, while other shopping centers divide the cost equally among all tenants. Either way, the monthly net advertising cost per tenant can be quite reasonable.
Q: I've heard LED signs called by a lot of names. Are they all the same or is there a difference?
A: Like with any evolving industry, LED signage has had its share of names: electronic message boards, electronic message centers, electronic displays, marquee signs, message signs, message centers, video displays, electronic display boards and electronic LED display systems among others. And while they all mean the same thing, if yours says Watchfire on it, there's definitely a difference.